# A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues

> Research article (AMS Review, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4386626042](https://www.wikidata.org/wiki/openalex:W4386626042)  
**Source**: https://4ort.xyz/entity/a-resource-based-perspective-on-customer-engagement-behaviors-a-typology-conceptual-framework-and-research-avenues