# A renaissance of brand experience: Advancing the concept through a multi-perspective analysis

> Research article (Journal of Business Research, 2018) · cited 95× · AI/ML

**Wikidata**: [openalex:W2808153898](https://www.wikidata.org/wiki/openalex:W2808153898)  
**Source**: https://4ort.xyz/entity/a-renaissance-of-brand-experience-advancing-the-concept-through-a-multi-perspective-analysis