# A relationship marketing perspective to trade fairs: insights from participants

> Research article (Journal of Business and Industrial Marketing, 2015) · cited 47× · AI/ML

**Wikidata**: [openalex:W1653954561](https://www.wikidata.org/wiki/openalex:W1653954561)  
**Source**: https://4ort.xyz/entity/a-relationship-marketing-perspective-to-trade-fairs-insights-from-participants