# A relationship marketing perspective on delight, its antecedents and outcomes in a banking context

> Research article (European Business Review, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4321133392](https://www.wikidata.org/wiki/openalex:W4321133392)  
**Source**: https://4ort.xyz/entity/a-relationship-marketing-perspective-on-delight-its-antecedents-and-outcomes-in-a-banking-context