# A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania

> Research article (Journal of risk and financial management, 2020) · cited 83× · AI/ML

**Wikidata**: [openalex:W3042324396](https://www.wikidata.org/wiki/openalex:W3042324396)  
**Source**: https://4ort.xyz/entity/a-qualitative-approach-to-the-sustainable-orientation-of-generation-z-in-retail-the-case-of-romania