# A quadripartite approach to analysing young British South Asian adults’ dual cultural identity

> Research article (Journal of Marketing Management, 2017) · cited 37× · AI/ML

**Wikidata**: [openalex:W2615701956](https://www.wikidata.org/wiki/openalex:W2615701956)  
**Source**: https://4ort.xyz/entity/a-quadripartite-approach-to-analysing-young-british-south-asian-adults-dual-cultural-identity