# A Primer on Using Behavioral Data for Testing Theories in Advertising Research

> Research article (Journal of Advertising, 2017) · cited 25× · AI/ML

**Wikidata**: [openalex:W2581642852](https://www.wikidata.org/wiki/openalex:W2581642852)  
**Source**: https://4ort.xyz/entity/a-primer-on-using-behavioral-data-for-testing-theories-in-advertising-research