# A Predictive and Segmentation-Based Marketing Analytics Framework for Optimizing Customer Acquisition, Engagement, and Retention Strategies

> Research article (Engineering and Technology Journal, 2025) · cited 11× · AI/ML

**Wikidata**: [openalex:W4414267471](https://www.wikidata.org/wiki/openalex:W4414267471)  
**Source**: https://4ort.xyz/entity/a-predictive-and-segmentation-based-marketing-analytics-framework-for-optimizing-customer-acquisition-engagement-and-ret