# A Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data

> Research article (Mathematical Problems in Engineering, 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4292343613](https://www.wikidata.org/wiki/openalex:W4292343613)  
**Source**: https://4ort.xyz/entity/a-precision-marketing-strategy-of-e-commerce-platform-based-on-consumer-behavior-analysis-in-the-era-of-big-data