# A novel hybrid grey-BCM approach in multi-criteria decision making: An application in OTT platform

> Research article (Journal of Decision Analytics and Intelligent Computing, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4390901424](https://www.wikidata.org/wiki/openalex:W4390901424)  
**Source**: https://4ort.xyz/entity/a-novel-hybrid-grey-bcm-approach-in-multi-criteria-decision-making-an-application-in-ott-platform