# A novel approach to predicting customer lifetime value in B2B SaaS companies

> Research article (Journal of Marketing Analytics, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4382934895](https://www.wikidata.org/wiki/openalex:W4382934895)  
**Source**: https://4ort.xyz/entity/a-novel-approach-to-predicting-customer-lifetime-value-in-b2b-saas-companies