# A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing

> Research article (European Journal of Operational Research, 2016) · cited 13× · AI/ML

**Wikidata**: [openalex:W2295453237](https://www.wikidata.org/wiki/openalex:W2295453237)  
**Source**: https://4ort.xyz/entity/a-nonhomogeneous-hidden-markov-model-of-response-dynamics-and-mailing-optimization-in-direct-marketing