# A new theoretical framework of shopping motives and channel preference behaviour in the digital era

> Research article (International Journal of Consumer Studies, 2022) · cited 28× · AI/ML

**Wikidata**: [openalex:W4225120262](https://www.wikidata.org/wiki/openalex:W4225120262)  
**Source**: https://4ort.xyz/entity/a-new-theoretical-framework-of-shopping-motives-and-channel-preference-behaviour-in-the-digital-era