# A new perspective on personas and customer journey maps: Proposing systemic UX

> Research article (International Journal of Human-Computer Studies, 2021) · cited 44× · AI/ML

**Wikidata**: [openalex:W3119367530](https://www.wikidata.org/wiki/openalex:W3119367530)  
**Source**: https://4ort.xyz/entity/a-new-perspective-on-personas-and-customer-journey-maps-proposing-systemic-ux