# A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification

> Research article (The Journal of Marketing Theory and Practice, 2017) · cited 35× · AI/ML

**Wikidata**: [openalex:W2764069742](https://www.wikidata.org/wiki/openalex:W2764069742)  
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