# A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions

> Research article (Annals of the International Communication Association, 2019) · cited 26× · AI/ML

**Wikidata**: [openalex:W2914638796](https://www.wikidata.org/wiki/openalex:W2914638796)  
**Source**: https://4ort.xyz/entity/a-new-mobile-data-driven-message-strategy-called-synced-advertising-conceptualization-implications-and-future-directions