# A New Method to Aid Copy Testing of Paid Search Text Advertisements

> Research article (Journal of Marketing Research, 2017) · cited 22× · AI/ML

**Wikidata**: [openalex:W2589021926](https://www.wikidata.org/wiki/openalex:W2589021926)  
**Source**: https://4ort.xyz/entity/a-new-method-to-aid-copy-testing-of-paid-search-text-advertisements