# A new look at online attraction: Unilateral initial attraction and the pivotal role of perceived similarity

> Research article (Computers in Human Behavior, 2017) · cited 26× · AI/ML

**Wikidata**: [openalex:W2605328108](https://www.wikidata.org/wiki/openalex:W2605328108)  
**Source**: https://4ort.xyz/entity/a-new-look-at-online-attraction-unilateral-initial-attraction-and-the-pivotal-role-of-perceived-similarity