# A new conceptual lens for marketing: a configurational perspective based on the business model concept

> Research article (AMS Review, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2780295257](https://www.wikidata.org/wiki/openalex:W2780295257)  
**Source**: https://4ort.xyz/entity/a-new-conceptual-lens-for-marketing-a-configurational-perspective-based-on-the-business-model-concept