# A New Approach in Marketing Research: Identifying the Customer Expected Value through Machine Learning and Big Data Analysis in the Tourism Industry

> Research article (Asia‐Pacific Journal of Management and Technology, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4211066727](https://www.wikidata.org/wiki/openalex:W4211066727)  
**Source**: https://4ort.xyz/entity/a-new-approach-in-marketing-research-identifying-the-customer-expected-value-through-machine-learning-and-big-data-analy