# A Neuroscientific Method for AssessingEffectiveness of Digital vs. Print Ads

> Research article (Journal of Advertising Research, 2019) · cited 23× · AI/ML

**Wikidata**: [openalex:W2942299063](https://www.wikidata.org/wiki/openalex:W2942299063)  
**Source**: https://4ort.xyz/entity/a-neuroscientific-method-for-assessingeffectiveness-of-digital-vs-print-ads