# A name alone is not enough: A reexamination of web-based personalization effect

> Research article (Computers in Human Behavior, 2017) · cited 53× · AI/ML

**Wikidata**: [openalex:W2588594887](https://www.wikidata.org/wiki/openalex:W2588594887)  
**Source**: https://4ort.xyz/entity/a-name-alone-is-not-enough-a-reexamination-of-web-based-personalization-effect