# A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

> Research article (Journal of Interactive Marketing, 2023) · cited 65× · AI/ML

**Wikidata**: [openalex:W4381512853](https://www.wikidata.org/wiki/openalex:W4381512853)  
**Source**: https://4ort.xyz/entity/a-multimodal-emotion-perspective-on-social-media-influencer-marketing-the-effectiveness-of-influencer-emotions-network-s