# A Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement

> Research article (English Language Teaching, 2016) · cited 34× · AI/ML

**Wikidata**: [openalex:W2469555430](https://www.wikidata.org/wiki/openalex:W2469555430)  
**Source**: https://4ort.xyz/entity/a-multimodal-discourse-analysis-of-tmalls-double-eleven-advertisement