# A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa

> Research article (Africa Journal of Management, 2017) · cited 11× · AI/ML

**Wikidata**: [openalex:W2759529324](https://www.wikidata.org/wiki/openalex:W2759529324)  
**Source**: https://4ort.xyz/entity/a-multidimensional-approach-to-international-market-selection-and-nation-branding-in-sub-saharan-africa