# A multi-stakeholder perspective of relationship marketing in higher education institutions

> Research article (Journal of Marketing for HIGHER EDUCATION, 2022) · cited 67× · AI/ML

**Wikidata**: [openalex:W4220889939](https://www.wikidata.org/wiki/openalex:W4220889939)  
**Source**: https://4ort.xyz/entity/a-multi-stakeholder-perspective-of-relationship-marketing-in-higher-education-institutions