# A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

> Research article (Journal of Marketing, 2023) · cited 47× · AI/ML

**Wikidata**: [openalex:W4323364985](https://www.wikidata.org/wiki/openalex:W4323364985)  
**Source**: https://4ort.xyz/entity/a-meta-analysis-of-brand-extension-success-the-effects-of-parent-brand-equity-and-extension-fit