# A MCMC approach for modeling customer lifetime behavior using the COM‐Poisson distribution

> Research article (Applied Stochastic Models in Business and Industry, 2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2759394044](https://www.wikidata.org/wiki/openalex:W2759394044)  
**Source**: https://4ort.xyz/entity/a-mcmc-approach-for-modeling-customer-lifetime-behavior-using-the-compoisson-distribution