# A matter of perspective: Design newness and its performance effects

> Research article (International Journal of Research in Marketing, 2017) · cited 37× · AI/ML

**Wikidata**: [openalex:W2567927186](https://www.wikidata.org/wiki/openalex:W2567927186)  
**Source**: https://4ort.xyz/entity/a-matter-of-perspective-design-newness-and-its-performance-effects