# A machine learning framework for customer purchase prediction in the non-contractual setting

> Research article (European Journal of Operational Research, 2018) · cited 255× · AI/ML

**Wikidata**: [openalex:W2803015509](https://www.wikidata.org/wiki/openalex:W2803015509)  
**Source**: https://4ort.xyz/entity/a-machine-learning-framework-for-customer-purchase-prediction-in-the-non-contractual-setting