# A Learning Framework for Personalized Random Utility Maximization (RUM) Modeling of User Behavior

> Research article (IEEE Transactions on Automation Science and Engineering, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3113249813](https://www.wikidata.org/wiki/openalex:W3113249813)  
**Source**: https://4ort.xyz/entity/a-learning-framework-for-personalized-random-utility-maximization-rum-modeling-of-user-behavior