# A hybrid PCA-AHP-Multi-grade Fuzzy approach to assess marketing-based flexibility

> Research article (Marketing Intelligence & Planning, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2775410319](https://www.wikidata.org/wiki/openalex:W2775410319)  
**Source**: https://4ort.xyz/entity/a-hybrid-pca-ahp-multi-grade-fuzzy-approach-to-assess-marketing-based-flexibility