# A hybrid approach for predicting customers’ individual purchase behavior

> Research article (Kybernetes, 2017) · cited 22× · AI/ML

**Wikidata**: [openalex:W2770209430](https://www.wikidata.org/wiki/openalex:W2770209430)  
**Source**: https://4ort.xyz/entity/a-hybrid-approach-for-predicting-customers-individual-purchase-behavior