# A hybrid advertising media selection model using AHP and fuzzy-based GA decision making

> Research article (Neural Computing and Applications, 2016) · cited 20× · AI/ML

**Wikidata**: [openalex:W2509470938](https://www.wikidata.org/wiki/openalex:W2509470938)  
**Source**: https://4ort.xyz/entity/a-hybrid-advertising-media-selection-model-using-ahp-and-fuzzy-based-ga-decision-making