# A holistic perspective of sales research: areas of consideration to develop more comprehensive conceptual and empirical frameworks

> Research article (Journal of Personal Selling and Sales Management, 2020) · cited 19× · AI/ML

**Wikidata**: [openalex:W3089965088](https://www.wikidata.org/wiki/openalex:W3089965088)  
**Source**: https://4ort.xyz/entity/a-holistic-perspective-of-sales-research-areas-of-consideration-to-develop-more-comprehensive-conceptual-and-empirical-f