# A holistic fuzzy approach to create competitive advantage via quality management in services industry (case study: life-insurance services)

> Research article (Management Decision, 2016) · cited 24× · AI/ML

**Wikidata**: [openalex:W2520575229](https://www.wikidata.org/wiki/openalex:W2520575229)  
**Source**: https://4ort.xyz/entity/a-holistic-fuzzy-approach-to-create-competitive-advantage-via-quality-management-in-services-industry-case-study-life-in