# A Hierarchy-of-Effects Approach to Designing a Social Marketing Game

> Research article (Journal of Nonprofit & Public Sector Marketing, 2016) · cited 32× · AI/ML

**Wikidata**: [openalex:W2395217936](https://www.wikidata.org/wiki/openalex:W2395217936)  
**Source**: https://4ort.xyz/entity/a-hierarchy-of-effects-approach-to-designing-a-social-marketing-game