# A grounded theoretical approach to understanding innovation in destination marketing organizations

> Research article (Journal Of Vacation Marketing, 2016) · cited 15× · AI/ML

**Wikidata**: [openalex:W2225096918](https://www.wikidata.org/wiki/openalex:W2225096918)  
**Source**: https://4ort.xyz/entity/a-grounded-theoretical-approach-to-understanding-innovation-in-destination-marketing-organizations