# A framework for Facebook advertising effectiveness: A behavioral perspective

> Research article (Journal of Business Research, 2019) · cited 109× · AI/ML

**Wikidata**: [openalex:W2994964112](https://www.wikidata.org/wiki/openalex:W2994964112)  
**Source**: https://4ort.xyz/entity/a-framework-for-facebook-advertising-effectiveness-a-behavioral-perspective