# A Framework for Collaborative Artificial Intelligence in Marketing

> Research article (Journal of Retailing, 2021) · cited 385× · AI/ML

**Wikidata**: [openalex:W3135335171](https://www.wikidata.org/wiki/openalex:W3135335171)  
**Source**: https://4ort.xyz/entity/a-framework-for-collaborative-artificial-intelligence-in-marketing