# A Dynamic Model of Optimal Retargeting

> Research article (Marketing Science, 2021) · cited 23× · AI/ML

**Wikidata**: [openalex:W3128061789](https://www.wikidata.org/wiki/openalex:W3128061789)  
**Source**: https://4ort.xyz/entity/a-dynamic-model-of-optimal-retargeting