# A Dynamic Bidding Strategy Based on Model-Free Reinforcement Learning in Display Advertising

> Research article (IEEE Access, 2020) · cited 19× · AI/ML

**Wikidata**: [openalex:W3099082736](https://www.wikidata.org/wiki/openalex:W3099082736)  
**Source**: https://4ort.xyz/entity/a-dynamic-bidding-strategy-based-on-model-free-reinforcement-learning-in-display-advertising