# A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience

> Research article (Journal of Travel & Tourism Marketing, 2024) · cited 12× · AI/ML

**Wikidata**: [openalex:W4391650779](https://www.wikidata.org/wiki/openalex:W4391650779)  
**Source**: https://4ort.xyz/entity/a-dynamic-and-comprehensive-analysis-of-the-trajectories-of-destination-brand-hate-following-a-negative-experience