# A dual-factor model of loyalty to IT product – The case of smartphones

> Research article (International Journal of Information Management, 2015) · cited 139× · AI/ML

**Wikidata**: [openalex:W1986361334](https://www.wikidata.org/wiki/openalex:W1986361334)  
**Source**: https://4ort.xyz/entity/a-dual-factor-model-of-loyalty-to-it-product-the-case-of-smartphones