# A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?

> Research article (Technological Forecasting and Social Change, 2022) · cited 12× · AI/ML

**Wikidata**: [openalex:W4312213564](https://www.wikidata.org/wiki/openalex:W4312213564)  
**Source**: https://4ort.xyz/entity/a-digital-family-affair-do-family-firms-characteristics-enhance-consumers-willingness-to-pay