# A decision support framework to implement optimal personalized marketing interventions

> Research article (Decision Support Systems, 2015) · cited 44× · AI/ML

**Wikidata**: [openalex:W1995467602](https://www.wikidata.org/wiki/openalex:W1995467602)  
**Source**: https://4ort.xyz/entity/a-decision-support-framework-to-implement-optimal-personalized-marketing-interventions