# A customer engagement framework for a B2B context

> Research article (Journal of Business and Industrial Marketing, 2017) · cited 84× · AI/ML

**Wikidata**: [openalex:W2775473180](https://www.wikidata.org/wiki/openalex:W2775473180)  
**Source**: https://4ort.xyz/entity/a-customer-engagement-framework-for-a-b2b-context