# A Counterfactual Framework for Seller-Side A/B Testing on Marketplaces

> Research article (Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval, 2020) · cited 20× · AI/ML

**Wikidata**: [openalex:W3035105667](https://www.wikidata.org/wiki/openalex:W3035105667)  
**Source**: https://4ort.xyz/entity/a-counterfactual-framework-for-seller-side-a-b-testing-on-marketplaces