# A content analysis of how ‘normal’ sports betting behaviour is represented in gambling advertising

> Research article (Addiction Research & Theory, 2017) · cited 105× · AI/ML

**Wikidata**: [openalex:W2736665943](https://www.wikidata.org/wiki/openalex:W2736665943)  
**Source**: https://4ort.xyz/entity/a-content-analysis-of-how-normal-sports-betting-behaviour-is-represented-in-gambling-advertising