# A construal-level approach to hedonic and utilitarian shopping orientation

> Research article (Marketing Letters, 2021) · cited 54× · AI/ML

**Wikidata**: [openalex:W3124925480](https://www.wikidata.org/wiki/openalex:W3124925480)  
**Source**: https://4ort.xyz/entity/a-construal-level-approach-to-hedonic-and-utilitarian-shopping-orientation